About AppTraq
AppTraq tracks Page Views (PV) and Unique Users (UU), as well as conducts segmentation analysis according to user attributes. User attributes are determined through age, gender and location data collected from SNS such as Facebook, along with User Local's original attribute determining engine. Based on these data, results such as age and gender groups with high conversion rate and locations with advertising effects can be obtained.
AppTraq Features
- Supports applications with high traffics
- Free analysis for applications with over 50million PV per month.
- Tracks the number of active users
- Analyses daily UU (DAU), weekly UU, monthly UU (MAU) and more.
- Age, gender and location analysis
- Age groups, ratio of male to female, ratio of countries and other data are analyzed, identifying “who uses this social application.”
- Real-time analysis
- UU, PV, profits etc. are calculated in real-time and displayed automatically.
- Conversion analysis
- Number of visitor conversions are calculated, based on purchases of products, posts of reviews and other visitor actions.
- Profit analysis
- “How much profit is made” can be calculated in conjunction with the conversion analysis. This feature also works for applications with a set monthly fee.
- Viral effect analysis
- Analyses numbers and ratios of new registrations made through invitations from other users.
- Graphical administration page
- Analyzed data are visually displayed for immediate understanding, such as displaying a theme image of the target website.
- CSV download
- Summary of analysis results is downloadable in CSV format.